Sri Aurobindo Institute of Mass Communication (SAIMC) (a Unit of Sri Aurobindo Society, Pondicherry) New Mehrauli Road, Adhchini Road New Delhi - 110 017 India. Phone: 011 - 26561986, 26512491 (Extn: 33, 35) E-mail: info@saimc.com

| its need and purpose | approach | activities/courses offered | publications/avs |   SAIMC - its need and purpose Sri Aurobindo Institute of Mass Communication (SAIMC), a Unit of Sri Aurobindo Institute of Research in Social Sciences, strives for a new world order based on spirituality, in which each legitimate aspect of life is to be raised to its highest possibility under the direct touch and guidance of a higher consciousness. It is actively involved in various Research and Training activities in the field of social sciences, using the Media as its tool. The effort is to find new and effective ways of making the Media an instrument for social change, based on Indian spiritual tradition, and to help and train the youth to realise this goal. top THE APPROACH SAIMC is a pioneer effort offering value based quality education in the field of Mass Communication. We take pride in providing you with a learning environment that is both supportive and challenging. SAIMC is not a pedagogic institute, not in principle. We prefer to be known as a platform that provides the students with physical and mental space to get creative. We exist to meet the needs of students in two ways; by equipping them with the skills required to meet the challenges of the future and making them aware of the knowledge, values and understanding gained from the past. Going beyond the usual technical training that teaches the students to operate the camera and editing suites, we emphasize on making them understand the aesthetics of audiovisual communication while bracing them up for the hard-hitting realities of the industry. The SAIMC campus is a creative playground, and the students are expected to make the maximum use of it to experiment with their creative side. To ignite the passion of creativity, our aesthetically designed architecture provides the students with tranquil space helping them unleash their imagination. The green area in the campus, the studio spaces and the open-air amphitheatre provide ample space for many training exercises while providing the students with a serene atmosphere that furthers creativity. top ACTIVITIES The Sri Aurobindo Institute of Mass Communications (SAIMC) conducts various six-month concentrated courses with hands-on technical training using the state of the art digital equipments. It has a highly supportive, competent and committed faculty that aims to help the students realise their inherent creative potential and also to get trained in their respective disciplines. A special feature of these courses are the two programmes of self-development and an emphasis on higher values and character building. For detailed information on the Institute and the courses offered, click here saimc-homepage. top